Brand Book

Organization name

👆The most important bit—What’re you called?

Introduction

Tell your readers what your brand is about! What makes it unique? What does the brand stand for? Why should everyone be excited?

Slogan

Have a catchy slogan that gives the brand its personality? Add it here!

Logo suite

Showcase your iconic logos and related guidelines here. You may want to include dimensions, specifications for printing and digital display, permitted uses, design variations, colors, and other details to prevent misuse or alterations.

Color breakdown

Colors can help your brand leave a lasting impression, so it’s vital to get it right. Break down your brand’s color palette into distinct colors with corresponding color codes.

Icons

Add your company icons here to strengthen your unique brand image.

Typography

Written communication is more important than ever. Here is where typography plays a pivotal role in building the brand’s identity. Include guidelines for thin, bold, italic, and light variations to cover a wide range of use cases.

Other assets

Include other branding assets like imagery, graphics, textures, and other resources that are vital for branding.